For almost any modern website to work correctly, it needs to collect certain basic information on its users. Cookies are small text files placed on your computer by websites you visit. They are widely used to make websites work, work more efficiently, and provide information to the owners of the site. These cookies were designed to allow the website to recognise its users on subsequent visits or authorise other designated websites to identify them for a particular purpose.
There are two types of cookies:
Persistent cookies will remain on a user's device for a set period. This is specified in the cookie. They are activated each time that the user visits the website.
Session cookies are temporary cookies. They allow the operator/owner of the website to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close it. Once you close the browser, all session cookies are deleted.
We use the following types of cookies
Strictly necessary cookies are essential to the smooth running of this site. They are also needed to navigate around this website and use its features.
Performance cookies collect anonymous data for statistical purposes on how visitors use a website. Google Analytics use these cookies and Hotjar. They are used to gather data about this website's visits, including numbers of visitors and visits, length of time spent on the site, pages clicked on or where visitors have come from.
Google Ads and Microsoft Advertising also use performance cookies to track conversions. We use Google Ads and Microsoft Advertising services.
Advertising and targeting cookies are used to deliver more relevant advertisements to you. They are used to chart an ad campaign's effectiveness by tracking clicks. They are usually placed by third-party advertising networks with a website operator's permission. They remember that you have visited a website, and this information can be shared with other organisations, including other advertisers.
They cannot determine who you are. This information is anonymous.
We use two main types of advertising & targeting cookies
Personalised advertising is where cookies are placed on your device by our third-party service providers, who remember your web browsing activity and group your interests. You are shown ads based on many factors, including the types of website you visit and the mobile apps you have on your device, Cookies on your browser, and the settings in your Google Account or Microsoft Account.
'Retargeting' enables our advertising partners to show you advertisements selected based on your online browsing activity away from our website. This is all done anonymously. This allows us to advertise to people who previously visited our website. We use this with Google Ads and Microsoft Advertising.
How do I control my cookies?
If you would like more information about interest-based advertising, including how to opt-out of these cookies, please visit http://www.youronlinechoices.com/uk/
Google Analytics: https://tools.google.com/dlpage/gaoptout
Most browsers accept cookies automatically, but you can alter your browser's settings to erase cookies or prevent automatic acceptance if you prefer. Visit the 'options' or 'preferences' menu on your browser to change settings.List of the cookies we use:
This cookie is used to remember a user's choice about cookies on this website.
For the functioning of the website. These cookies are essential for our services to function properly. They are essential for popups, advertising & A/B testing.
Google Analytics 4 (Google)
These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form. Some of the data collected is: number of visitors to the website, time spent on the site, and what pages where visited.
Google Tag Manager
Collects cookies and passes then to third party services such as Universal Analytics, Hotjar, Google Ads, Microsoft Advertising etc. Only the cookies in this table are passed by Google Tag Manager.
Hotjar stores first-party cookies on your browser. Cookies are set by the Hotjar script. Hotjar cookie that is set once a visitor completes a survey using the On-site Survey widget. Records mouse clicks, screen, and mouse movements anonymously.
Cookies are stored for website tracking. They are also used for email advertising information. Opens, reads and analytics. They are also used for the website chat widget.